Edna Mode, via Wikipedia
She lives so large, she makes superheros nervous.
Edna Mode, referred to as "E" (analogous to Superman’s "S", or Mr. Incredible’s "I"), fashion designer and costumer of superheros in Pixar’s The Incredibles, packs so much juice, boldness, and raw energy into her tiny frame that she’s a force to be reckoned with, even for indestructible superheros.
If E can have that kind of effect on fantastically empowered champions, imagine what thinking like E could do for you.
Superheroes are easy, darling. Mediocrity is much more difficult to work with—and it is in such great supply.
Why You Should Think Hard About Thinking Big
Oh sure, every motivational speaker out there is going to tell you, "Shoot for the stars! Dream! Be all you can be!" And it’s good for their business to do so; after all, they’re in the entertainment business. They’re there to pump you up, and help you face the big challenges that go along with big dreams.
But "thinking big" goes beyond just priming your emotional pump. It’s damn good advice.
Take a page from Google
Thinking big has helped Google go from an odd-sounding startup to a gargantuan online empire, the size of which most of us can’t even fathom. Bill Weihl, "Green Energy Czar" of the Renewable Energy Department of Google (yes, you read that right), described plainly the practical genius behind thinking big:
Even if you don’t always achieve 100% of audacious goals, you’re probably doing better than if you set milder goals.
Think about it: why not aim for a BHAG? You could aim for "decent", and you’ll probably arrive. Hooray for you. Enjoy that big helping of decent pie. Tastes like vanilla cardboard, doesn’t it?
Passion Ignites The Soul
Whether you follow U.S. politics or not, and whether your blood runs red or blue, you’ve no doubt heard about Barack Obama. Why is this man sweeping the nation, igniting the fires in people’s hearts, and renewing faith where it was once lost?
Because Obama knows how to dream.
Because he knows that dreams and hope are powerful forces.
And because he knows, as Seth does, that hope and love are far more powerful than fear.
Enough Theory — How Do I Get There Myself?
Thinking big is sometimes easier said than done, ain’t it? When you’re gripped by fear and uncertainty, it can seem tough to think like an advocate for living ginormously.
If you’re finding it hard to rise up and go, guns blazing, remember the words of E herself:
You are Elastigirl! My God! Pull yourself together! What will you do? Is this a question? Show him you remember that he is Mr. lncredible, and you will remind him who you are! Well, you know where he is. Go! Confront the problem! Fight! Win! And call me when you get back, darling. I enjoy our visits.
- Remember who you are: When you’re thinking small, it’s because you’ve forgotten who you truly are. Read testimonials you’ve been sent. Or things your best friends have told you about yourself. Recall your strengths, your marquee talents, and above all, the content of your heart. No matter what you’ve done in your life, this much is true: you have a glorious, shining heart, and you can remember that at any time just by sitting quietly and getting in touch with it.
- Confront the problem: Resist the urge to procrastinate, to slink away from your challenges and hide within the comfortable (but diminishing) blankets of the known. (And if you need a hand with this one, I know a resource you may be interested in…)
- Fight! Win!: Anything worth accomplishing is going to be hard work. Otherwise, every lazy-butt sloth out there would be king. You’ve got to declare what you want, no matter how crazy it may sound, and go for it like there’s no turning back. That’s how champions are made.
- Look on the bright side: When E makes a super-suit for little baby Jack-Jack (who hadn’t yet revealed his superpowers), his mother, Elastigirl, says, "Jack-Jack doesn’t have any powers." And E’s reply is, "No? Well, he’ll look fabulous anyway."
Words are useless, darling! Gobble, gobble, gobble!
Planning has its time, but action is key. As E said,
Luck favors the prepared.
And yet, when the rubber meets the road, all the planning, theorizing, and talking in the world isn’t going to get you anywhere; you must act. Action is the liberator of intention, the champion of your thoughts.
Yes, words are useless. Gobble, gobble, gobble, gobble, gobble! Too much of it, darling. Too much! That is why I show you my work. That is why you are here.
Never forget to act. It is in the arena of action that your mettle gets proven, that your brilliance will be realized, and your goals and dreams fulfilled.
Now Go! Fight! Win! And call me when you get back, darling. I enjoy our visits.


March 26, 2008, 1:07 am
My teaching/blog partner CK just wrote a post about thinking big. Then her 10 year old daughter shaved her head to support building a school in Uganda. That is thinking BIG for a 10 year old. I’m so proud of her.
March 26, 2008, 8:37 am
I loved this post - thank you! It reminded me of Wallace Wattle’s idea of thinking and being bigger than where you presently are.
March 26, 2008, 3:43 pm
This is truly a profound posting! Thanks so much for the wisdom, Brad
March 26, 2008, 8:53 pm
Great blog post. I love your writing. Very crisp and witty. I am standing bigger already after reading it.
Michelle: wonderful comment. Wow, that is thinking BIG.
Question? How could we stand bigger in the realm of the heart? That’s something to ponder.
March 28, 2008, 1:56 pm
Michelle, I love hearing about stories of kids who are thinking way beyond their immediate environment… it’s a sign that our world truly is small, but we don’t have to be.
Thanks Mags & zenator; I had fun writing it; glad to see you enjoyed reading it.
Kirk (that’s the cardiologist), right on. I don’t know how others would hear your pondering question, but my response would be to encourage authenticity. When we try to think big, it’s often an effort that’s ego-driven. But when we realize that we are big, then thinking big becomes a natural result.
It’s all about knowing yourself, IMHO.
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